{"id":987513324,"date":"2023-04-03T09:00:32","date_gmt":"2023-04-03T09:00:32","guid":{"rendered":"https:\/\/storymatters.online\/successful-linkedin-posts-how-to-make-content\/"},"modified":"2023-04-03T09:00:32","modified_gmt":"2023-04-03T09:00:32","slug":"successful-linkedin-posts-how-to-make-content","status":"publish","type":"post","link":"https:\/\/storymatters.online\/en\/successful-linkedin-posts-how-to-make-content\/","title":{"rendered":"Successful LinkedIn posts – how to make content?"},"content":{"rendered":"

This is 1.
\npublished excerpt from the upcoming book How LinkedIn Will Change Your Life.
\nIt focuses on successful posts on this network: <\/strong> “In order to get someone to talk to you, it is usually worthwhile to “pre-heat” them.
\nTo do that, they need to read your posts.
\nYou can publish these on your LinkedIn company page, on your personal profile, in a group, etc.
\nYou can’t do that in an event.
\nOn the page and in the group it has (as of March 2023) a multiply smaller effect.
\nLet’s talk about posts on your personal profile. Pragmatic optics:<\/strong> the reader only likes himself.
\nHe cares about his professional success.
\nHe cares about having less work and more money.
\nIf we don’t help him do that, he won’t buy anything.
\nNot our product, not our service, not our work or our job. Romantic optics:<\/strong> I would hardly deny the above.
\nHowever, there is a little something in addition to that: trust and personal affection.
\nMaybe they’ll believe you’re cool.
\nBut are you really good partners?
\nThat’s why the humanity of your communication matters.
\nSo what topics to choose for posts?
\nTOPIC 1: “Can you believe what happened to me at work yesterday?”
\nBe specific.
\nWhat was the problem, how did you solve it?
\nTOPIC 2: “The 5 most common mistakes you make when (…)” Here’s something you’re good at.
\nThat’s why you can predict the mistakes others make in it.
\nAnd advise them on how to avoid such an outburst.
\nTOPIC 3: “Do you also think that (…)? Well, that’s not true.”
\nYou have the reader’s attention.
\nNow you can’t mess it up.
\n(Further topics will be part of the book) \"\"Post<\/strong> Processing Now, it’s very simple: a typical good post has a plot at the beginning, followed by the core message, and then, then comes the denouement.       And you know what happens to most authors and why their posts fail despite good content?
\nYes, they have neither a plot nor a denouement.
\nWant an example?
\nTake a look at the paragraph above.
\nIt’s a de facto LinkedIn post. It has a plot:<\/strong> “Now this is going to be very simple:” A core message:<\/strong> “A typically good post has a plot at the beginning of its content, followed by a core message, and then comes the denouement. And you know what happens to most writers and why their posts fail despite good content?” And the denouement, “<\/strong> Yes, they have neither a plot nor a denouement.”
\nYour post, dear reader, often without the help of an expert, looks like this, “A typical good post has a plot at the beginning of its content, followed by a core message, and then, then comes the denouement.”
\nThat is, it contains the main valuable information.
\nBut it lacks a wrapper, and that’s what matters.
\nI get it, you have your business and your job.
\nOften much more meaningful and profitable than marketing.
\nJust trying to get by without marketing can be like trying to skip law, business, economic management or accounting.
\nSadly, that is.
\nSo your real choice is.
\nDo I enjoy it and want to learn to do it myself?
\nOr do I throw it at someone else and get results and peace of mind? And here we come to the question of authenticity.
\nHow can someone write your post?
\nAfter all, it’s clear it won’t be you and the first to know will be existing colleagues and clients.
\nThat would be hypocritical and actually quite unproductive and stupid.
\nAlso because the post writing specialist (=copywriter) will ask you for that time anyway to commission and then approve the text.
\nSo?
\nWell it’s your profile, your journey and your choice.
\nI’ll just suggest that of the biggest Czechoslovak LinkedIn personalities I know, half of them write it themselves and sometimes even take advice.
\nAnd the other half has found a supplier who does the unprecedented: convey the right idea in authentic words and ask for 60 minutes of your interaction per month. Technical aspect of the contributions (will be part of the book and part 2 of this newsletter)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn is one of the largest social media sites focused on the professional sphere.
\nMany people find it an essential tool for developing their careers and expanding their professional contacts.
\nIn this blog post, we’ll take a look at what LinkedIn is and why it’s so important. <\/p>\n","protected":false},"author":15,"featured_media":987512628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-987513324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/comments?post=987513324"}],"version-history":[{"count":0,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media\/987512628"}],"wp:attachment":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media?parent=987513324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/categories?post=987513324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/tags?post=987513324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}