It took me a while to grasp it, yet it is so easy. There are only three major strategies how to be active on this network:<\/p>\n
STRATEGY I – INFLUENCE <\/strong><\/p>\n STRATEGY F&B – FAME AND BUSINESS <\/strong><\/p>\n STRATEGY I&B – INFLUENCE AND BUSINESS <\/strong><\/p>\n For some reason, too many people tend to apply F&B. In most cases, it’s a mistake.<\/p>\n FAME AND BUSINESS means that you are famous and getting hundreds of interactions on posts. People start to recognize you at social events and you get demands from potential customers\/applications from potential employees. <\/strong><\/p>\n So far so good, huh?<\/p>\n Provided that you will get there. Strategy F&B needs talent, hard work, and luck. Only a few people can be true movie stars. Rocks stars. LinkedIn stars. It’s realistic to become one;<\/p>\n It’s not probable, though. And if you become one, it’s not guaranteed that it will last.<\/p>\n Some of you understand that, and this is what discourages you from LinkedIn communication in general.<\/p>\n Some of you get it and try anyway.<\/p>\n Few of you chose strategies I (INFLUENCE) or I&B (INFLUENCE AND BUSINESS).<\/p>\n I – means that you are fine with publishing just one post weekly and delivering your thoughts only to a narrow target group. Which is in so many cases the finest path. Most cost-efficient. You don’t need to get famous among a broad audience: what you need is to influence a key target group.<\/strong><\/p>\n I&B – means that you also need to get business meetings with those target people who were influenced by your communication. Most of them won’t write you a demand; hence, you need to private message them yourself.<\/strong><\/p>\n The magic here is that, in so many cases, it will work, and they will be happy to meet you!<\/p>\n Remember that you shall already be in contact on LinkedIn, and it’s wise to evaluate the data to determine whether the counterpart was truly interested in your communication.<\/p>\n Here is an example of such data analysis:<\/p>\n