= meaning the time the average reader left your post on their screen. <\/strong><\/p>\n That’s it. If you are able to attract an audience and keep it for a long time,<\/p>\n \u2192 \u2764\ufe0f the LinkedIn algorithm will adore you \u2764\ufe0f \u2190<\/p>\n and make your post viral.<\/p>\n If the opposite is true, no likes will change the fact that you are swimming against the current.<\/p>\n Wanna proof? <\/strong><\/p>\n We have tons of screens like these two:<\/p>\n This is a post of mine that had tremendous support of yours, but you had no real reason to read it for a long time.<\/p>\n This is the post you did not support that much by interactions, but you really paid attention to.<\/p>\n Now, let’s do the quick math: <\/strong><\/p>\n THE SHORTER, MORE LIKED ABOUT ME TEXT<\/p>\n 158 likes + 26 comments = 184 interactions<\/p>\n 5 034 impressions \/ 184 interactions = 27,4 impression per interaction <\/strong><\/p>\n THE LONGER, LESS LIKED ABOUT YOUR INTERESTS TEXT<\/p>\n 38 likes + 4 comments = 42 interactions<\/p>\n 11 592 impressions \/ 42 interactions = 276 impressions per interaction<\/strong><\/p>\n This is wild, huh? 10x difference. <\/strong><\/p>\n And when you see this pattern repeat over and over again on hundreds of accounts of your clients, you kinda get the rule:<\/p>\n KEEP YOUR AUDIENCE REEDING FOR AS LONG AS POSSIBLE. <\/strong><\/p>\n YOUR POST SHOULD BE AS LONG AS POSSIBLE WHILE KEEPING ATTENTION OF THE TARGET GROUP. <\/strong><\/p>\n Now, for those you are still skeptical and under the impression that social media posts should be brief and with a lot of likes and comments, here is the official statement of LinkedIn:<\/p>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n
<\/div>\n<\/div>\n<\/figure>\n<\/div>\n