Stop arguing about corporate ambassadors on LinkedIn. Here are the key principles:<\/p>\n
Principle No. 1<\/p>\n
Personal profiles of the employees ARE NOT the property of the company.<\/strong><\/p>\n Principle No. 2<\/p>\n Employees and business owners ARE the best options for your company’s communication on LinkedIn. <\/strong><\/p>\n Principle No. 3<\/p>\n If your team member actively communicates on LinkedIn, it DOES NOT mean that he or she is searching for a new job. <\/strong><\/p>\n Principle No. 4<\/p>\n A personal brand DOES make your own employee more valuable<\/strong>on the job market and, thus, potentially more expensive to your company.<\/p>\n Principle No. 5<\/p>\n A personal brand DOES help the employee to achieve his or her real-world tasks <\/strong>since it makes him (or her) more interesting and trustworthy to the key counterparts.<\/p>\n \n Principle No. 6<\/p>\n You SHALL provide your employees adequate courses and guidelines <\/strong>regarding their LinkedIn profiles, since they might also unintentionaly hurt your company.<\/p>\n Principle No. 7<\/p>\n If you are spending time and effort on LinkedIn communication, DO set up clear and realistic KPIs and deadlines for achieving them. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Stop arguing about corporate ambassadors on LinkedIn. Here are the key principles: Principle No. 1 Personal profiles of the employees ARE NOT the property of the company. Principle No. 2 Employees and business owners ARE the best options for your company’s communication on LinkedIn. Principle No. 3 If your team member actively communicates on LinkedIn, […]<\/p>\n","protected":false},"author":15,"featured_media":987513602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-987513601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/comments?post=987513601"}],"version-history":[{"count":2,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513601\/revisions"}],"predecessor-version":[{"id":987513609,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513601\/revisions\/987513609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media\/987513602"}],"wp:attachment":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media?parent=987513601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/categories?post=987513601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/tags?post=987513601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}