{"id":987513610,"date":"2025-03-07T10:11:32","date_gmt":"2025-03-07T10:11:32","guid":{"rendered":"https:\/\/storymatters.online\/?p=987513610"},"modified":"2025-03-07T10:11:32","modified_gmt":"2025-03-07T10:11:32","slug":"5-reasons-why-company-pages-cant-make-you-money-and-one-way-how-they-earn-you-anyway","status":"publish","type":"post","link":"https:\/\/storymatters.online\/en\/5-reasons-why-company-pages-cant-make-you-money-and-one-way-how-they-earn-you-anyway\/","title":{"rendered":"5 reasons why company pages can&#8217;t make you money and ONE WAY HOW THEY EARN YOU ANYWAY"},"content":{"rendered":"<p id=\"ember64\" class=\"ember-view reader-text-block__paragraph\">Here is why you can not expect too much from your marketing team when they are in charge of your company page:<\/p>\n<p id=\"ember65\" class=\"ember-view reader-text-block__paragraph\"><strong>POINT #1<\/strong><\/p>\n<p id=\"ember66\" class=\"ember-view reader-text-block__paragraph\">As a company page, you can not ask the relevant counterpart for a connection (unless he or she is already a follower of your private profile).<\/p>\n<p id=\"ember67\" class=\"ember-view reader-text-block__paragraph\"><strong>POINT #2<\/strong><\/p>\n<p id=\"ember68\" class=\"ember-view reader-text-block__paragraph\">Until recently, you could not have a private conversation with a company page. Now, it can be addressed, but it can not initiate the conversation. In practice, company pages still have close to zero private conversations, which is a critical issue since business is being made in private messages.<\/p>\n<p id=\"ember69\" class=\"ember-view reader-text-block__paragraph\"><strong>POINT #3<\/strong><\/p>\n<p id=\"ember70\" class=\"ember-view reader-text-block__paragraph\">Company pages are having a hard time attracting impressions to their posts. Both because of POINT #1 and because of the absence of personal touch.<\/p>\n<p id=\"ember71\" class=\"ember-view reader-text-block__paragraph\"><strong>POINT #4<\/strong><\/p>\n<p id=\"ember72\" class=\"ember-view reader-text-block__paragraph\">You can run paid ads, but they are mostly being ignored by relevant decision-makers.<\/p>\n<p id=\"ember73\" class=\"ember-view reader-text-block__paragraph\"><strong>POINT #5<\/strong><\/p>\n<p id=\"ember74\" class=\"ember-view reader-text-block__paragraph\">Call-to-action buttons on company pages are not generating results, mostly because of POINT #1 &#8211; POINT #4.<\/p>\n<p id=\"ember76\" class=\"ember-view reader-text-block__paragraph\"><strong>THE ONE WAY HOW THEY EARN YOU ANYWAY:<\/strong><\/p>\n<p id=\"ember77\" class=\"ember-view reader-text-block__paragraph\">are the interactions.<\/p>\n<p id=\"ember79\" class=\"ember-view reader-text-block__paragraph\">Namely:<\/p>\n<ul>\n<li>not only likes, shares, and comments<\/li>\n<li>but also follows to the company page (you can boost them by inviting followers to your private profile)<\/li>\n<li>follows of a company newsletter<\/li>\n<li>votes in the polls<\/li>\n<li>page views (which is a new premium feature)<\/li>\n<\/ul>\n<p id=\"ember82\" class=\"ember-view reader-text-block__paragraph\">If you address relevant counterparts who have made this interaction towards your company profile by a proper message from your private profile, you have a good chance of generating the relevant lead.<\/p>\n<p id=\"ember83\" class=\"ember-view reader-text-block__paragraph\">Have we seen exceptions to the above-mentioned rules? Yeah. But in our experience, they are very rare.<\/p>\n<p id=\"ember84\" class=\"ember-view reader-text-block__paragraph\">Since you have to actively manage your company page, you may as well do it <strong>in an efficient manner based on data analysis of interactions.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is why you can not expect too much from your marketing team when they are in charge of your company page: POINT #1 As a company page, you can not ask the relevant counterpart for a connection (unless he or she is already a follower of your private profile). POINT #2 Until recently, you [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":987513611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-987513610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/comments?post=987513610"}],"version-history":[{"count":1,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513610\/revisions"}],"predecessor-version":[{"id":987513617,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513610\/revisions\/987513617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media\/987513611"}],"wp:attachment":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media?parent=987513610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/categories?post=987513610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/tags?post=987513610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}