Impressions =<\/strong>how many times someone saw your posts. Even for a second, he might have just scrolled it over. Or has actually read it for a minute? You do not see the quality of impressions, just the number.<\/p>\n Unless you look at the context of other data…<\/p>\n Members reached =<\/strong>a number of unique people who saw your post. Still, we do not know how long they have watched. But in this specific example, we know that 2 855 – 1 757 = 1 098. I have watched your post twice. Or, to be more precise, a little bit less, but some of them saw it even more than two times.<\/p>\n Now, in case you published a video, we get even better data here:<\/p>\n Video views = <\/strong>out of 2 855 impressions, we have 1 196 views (42% conversion).<\/p>\n Lifetime unique viewers = <\/strong>out of 1 757 unique members reached 1 099 decided to watch the video (63% conversion, which is actually great feedback, since most often this number is somewhere between 20 and 40%).<\/p>\n And my favorite data: <\/strong><\/p>\n Now, this particular video had 77 seconds. People have watched it for 392 minutes. That means that the average person saw 21 seconds, which is 28% of the video length. <\/strong><\/p>\n So, was this particular post a success? No. It had a nice catch that made people start watching the video. But on average, people watch over 30% of the length of the relevant videos. So, this video lost their interest pretty quickly. Hence next time I need to make it more relevant to them, but I may try to use this kind of catch again.<\/p>\n","protected":false},"excerpt":{"rendered":" There is a relatively new data point regarding the success of your post that I like: It is called Members reached. Now I need you to understand the connection between the newly available data and numbers that were always available: Impressions =how many times someone saw your posts. Even for a second, he might have […]<\/p>\n","protected":false},"author":15,"featured_media":987513660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-987513659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/comments?post=987513659"}],"version-history":[{"count":1,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513659\/revisions"}],"predecessor-version":[{"id":987513666,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/posts\/987513659\/revisions\/987513666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media\/987513660"}],"wp:attachment":[{"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/media?parent=987513659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/categories?post=987513659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storymatters.online\/en\/wp-json\/wp\/v2\/tags?post=987513659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}