Today is the 10th day of the campaign so many of you wanted to undertake and so few of you dared to begin. And to be honest, I’m the same. It is so easy to be ok with your successful, mediocre local business and comfortable life. But what happens if you give your dream a try?
You can follow our journey live; I will be transparent about it. Here are the numbers of @StoryMatters.onlinefor 1st February 2024, the steps that we took to change them, and the first results we achieved:
Yearly turnover: approximately 1 million EUR
The main source of business: LinkedIn acquisition, recommendations, and upsell
Most visible ambassador: me. With about 0,9 million impressions yearly.
Other ambassadors: about ten team members, all together they do about 0,5 million impressions yearly.
95% of our visibility is Czechia and Slovakia.
85% of our clients are from those two countries.
The goal is to become truly global by 31st December 2025. Shall we make a reality show out of it?
Now so things did go well. How did this change happen?
In short, it was all about four points:
1) Success story with an offline workshop in Slovakia (thank you Lubomira Mardiakova and Simona Mistikova)
2) Hint of potential cooperation with global market leader Jasmin Alić
3) Participation in the biggest conference about LinkedIn communication in the history of our region. (thank you Peter Strcula, Martin Volek and ta3 konferencie)
4) Free online workshop for 250+ people during which I shared all the LinkedIn knowhow we have. (thank you Peter Strcula, Petr Dvořák and Václav Svoboda)
Some things did go wrong, though:
Well, we are kind of leaders in the local market, and of course, we have to work hard to maintain this position, yet the focus of the above-mentioned campaign is to become truly global.
