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This function has been added to LinkedIn just recently and some of you might not have it yet. In your Analytics dashboard on a private profile, you have a section called Post impressions (here is an URL). Choose data for the last 365 days. And here it comes: I see...

Recently, you may see a pattern: THE FIRST POST ON YOUR FEED - is an organic post that was published by a person you follow or liked and commented on by a person you follow. Rarely, it may be a post from a company page based on the same principles. THE SECOND POST ON...

So, you are the administrator of your company page on LinkedIn. That is a hard position indeed since you are expected to deliver visibility with a tool that...is not good enough. Still, there are some tricks that may help you: Trick No. 1 Post at least twice per month...

There is a relatively new data point regarding the success of your post that I like: It is called Members reached. Now I need you to understand the connection between the newly available data and numbers that were always available: Impressions =how many times someone...

About 80 EUR per month and a lot of features which I will not be mentioning, since we and our clients found them useless. But two key functions that might help you a lot: Now, your page can auto-invite all its visitors to follow it This is a big thing. Usually, only...

I am very humbled to have an inbox full of birthday wishes and would like to thank you all. Since my job is to use this network as a business tool, let me share with you a few best practices regarding birthdays. This is the most practical way to get info about other...

Click on the For Business panel in the above high profile and choose Hire on LinkedIn: You will need to log in again to your profile. Keep in mind that you personally will be seen as the author of this job offer. Now, you may add the job details. Careful about the Job...

SCENARIO No. 1 - PEOPLE DON'T LIKE YOUR POSTS ANYMORE Variant A - YOU ACTUALLY DO NOT HAVE THIS PROBLEM If your impression rates keep dropping, do not panic yet. You might notice that interactions towards you (likes and comments) are the same as they were. And a...

You don't get it, do you? In most cases, LinkedIn will not bring you a nice return on investment in 0 - 6 months' time. From zero to hero, you need to establish a professional brand and trust with relevant counterparts. Then, meet them in real life. And then do...

Here is why you can not expect too much from your marketing team when they are in charge of your company page: POINT #1 As a company page, you can not ask the relevant counterpart for a connection (unless he or she is already a follower of your private profile). POINT...

Stop arguing about corporate ambassadors on LinkedIn. Here are the key principles: Principle No. 1 Personal profiles of the employees ARE NOT the property of the company. Principle No. 2 Employees and business owners ARE the best options for your company's...

Use Kleo Google Chrome Extention. Go on profile of your competitor, for example one that you consider good and ahead of you, and study how he or she has become more successful on LinkedIn than you are: Here you can see almost all posts that Richard has published on...

IN CASE YOU WANT TO GET RELEVANT BUSINESS MEETINGS See those numbers? They have names: Each of those names falls under one of the following categories: A) It's your current connection, but not a potential client/employee. B) It's your current connection and the...

It took me about five hours during the last three weeks to get that badge. Is it worth it? And how can you get one? Source: Richard van der Blom's Algorithm Insights 2024 Report v1.0 We can't confirm these since it's hard to separate the effect of the badge from all...

just follow this instruction. VARIANT A: IN CASE YOU HAVE BEEN PUBLISHING PROFESSIONAL CONTENT Look here Here Here Then you need to scroll down to see.. ..this And very importantly here After you click on this.. ..you see those who have chosen to follow you even...

Now, we are not speaking about all the ingredients that led to the success of the post on LinkedIn. We are speaking about the most important one, OK? It's called: THE DWELL TIME = meaning the time the average reader left your post on their screen. That's it. If you...

Today is the 10th day of the campaign so many of you wanted to undertake and so few of you dared to begin. And to be honest, I'm the same. It is so easy to be ok with your successful, mediocre local business and comfortable life. But what happens if you give your...

It took me a while to grasp it, yet it is so easy. There are only three major strategies how to be active on this network: STRATEGY I - INFLUENCE STRATEGY F&B - FAME AND BUSINESS STRATEGY I&B - INFLUENCE AND BUSINESS For some reason, too many people tend to...

In 2019, I wrote a book called How to Make Things Done on LinkedIn and sent its PDF to 14 thousand people for free. In late 2023, I decided to give away our full-day advanced workshop for free, even though its paid version was making us tens of thousands of euros this...

The simple answer is you're using this network in a suspiciously intense way. Last time, I wrote about the possibility of getting banned for sending too many connection requests: Article about too many connection requests Now let me explain the following two problems...

Almost in every business, you may grow or at least sustain your company thanks to: 1) Upsell 2) Recommendation 3) Demands you get --- 4) Non LinkedIn kind of acquisition such as cold calling and conferences. In the case of upselling, you keep the same kind of client...

And now let us see why you get blocked from LinkedIn for sending "too many" connection requests. Now, this is no official information, just know-how from quite a lot of practice: REASON NO. 1 Less than 35% accept your connection request seven days after you have sent...

Our data show that: ➕ If you describe yourself as a boss on LinkedIn, you typically have a higher conversion rate. ➕ If you are from a well-known company, you usually have a higher conversion rate. (Multilevel companies do not count.) ➖ If you describe yourself as a...

Ultra easy way how to get your LinkedIn profile in shape You can write a book about profile optimization on this network. But who would care to read it? From a technical point of view, there are only five buttons that really matter. 1) You will get over 50% of result...

Anyone who has a premium Sales Navigator has the Referral option at the top right. You can send an invitation there, thanks to which your friend will have a premium for two months for free. This only applies if the person concerned has not sent over ten such...

If you want to know: names of those who read your content for how many seconds has the counterpart read your content and when exactly was it Then you need to follow these steps: 1) Buy Sales Navigator Advanced. If you cannot buy it, first buy Sales Navigator Core...

1) It will allow you to use search filters without blocks (that is also true about LinkedIn Premium Carrer, Business, and Recruiter). 2) It will allow you to see who exactly has seen your profile in the last 365 days. Well, most of them, in our experience, about 1 -...

This is 3.
published excerpt from the upcoming book How LinkedIn Will Change Your Life.
It follows the 2020 guide with over 12k readers.

LinkedIn is one of the largest social media sites focused on the professional sphere.
Many people find it an essential tool for developing their careers and expanding their professional contacts.
In this blog post, we’ll take a look at what LinkedIn is and why it’s so important.