Almost in every business, you may grow or at least sustain your company thanks to:
1) Upsell
2) Recommendation
3) Demands you get
—
4) Non LinkedIn kind of acquisition such as cold calling and conferences.
In the case of upselling, you keep the same kind of client and make him bigger; hence, you become more dependent on him.
Recommendations mostly keep you mostly among the same type of clients.
Demands may be just random.
So, what’s up with LinkedIn – how are online business opportunities different?
Here, you choose who is in your community. And that may be up to 400 new people you may ask to be “friends”.
- You may choose a bigger fish than you are used to work with.
- Different industries, different markets.
- You may see how “warm” the counterpart is before meeting him and what part of your communication he or she has been interested in so far.
And the key factor is that you choose the timing. You slow down the LinkedIn acquisition when you’re overwhelmed, and you speed it up when needed.
With enough prewormed leads, you can do the real planning: how much business you would like to initiate, when, and with whom. Or else you may just wait for “some customers” to come to you “in some way.”
Something to think about with your business plan for 2024.
