Stop arguing about corporate ambassadors on LinkedIn. Here are the key principles:
Principle No. 1
Personal profiles of the employees ARE NOT the property of the company.
Principle No. 2
Employees and business owners ARE the best options for your company’s communication on LinkedIn.
Principle No. 3
If your team member actively communicates on LinkedIn, it DOES NOT mean that he or she is searching for a new job.
Principle No. 4
A personal brand DOES make your own employee more valuableon the job market and, thus, potentially more expensive to your company.
Principle No. 5
A personal brand DOES help the employee to achieve his or her real-world tasks since it makes him (or her) more interesting and trustworthy to the key counterparts.
Principle No. 6
You SHALL provide your employees adequate courses and guidelines regarding their LinkedIn profiles, since they might also unintentionaly hurt your company.
Principle No. 7
If you are spending time and effort on LinkedIn communication, DO set up clear and realistic KPIs and deadlines for achieving them.
