Now, we are not speaking about all the ingredients that led to the success of the post on LinkedIn. We are speaking about the most important one, OK? It’s called:
THE DWELL TIME
= meaning the time the average reader left your post on their screen.
That’s it. If you are able to attract an audience and keep it for a long time,
→ ❤️ the LinkedIn algorithm will adore you ❤️ ←
and make your post viral.
If the opposite is true, no likes will change the fact that you are swimming against the current.
Wanna proof?
We have tons of screens like these two:
This is a post of mine that had tremendous support of yours, but you had no real reason to read it for a long time.
This is the post you did not support that much by interactions, but you really paid attention to.
Now, let’s do the quick math:
THE SHORTER, MORE LIKED ABOUT ME TEXT
158 likes + 26 comments = 184 interactions
5 034 impressions / 184 interactions = 27,4 impression per interaction
THE LONGER, LESS LIKED ABOUT YOUR INTERESTS TEXT
38 likes + 4 comments = 42 interactions
11 592 impressions / 42 interactions = 276 impressions per interaction
This is wild, huh? 10x difference.
And when you see this pattern repeat over and over again on hundreds of accounts of your clients, you kinda get the rule:
KEEP YOUR AUDIENCE REEDING FOR AS LONG AS POSSIBLE.
YOUR POST SHOULD BE AS LONG AS POSSIBLE WHILE KEEPING ATTENTION OF THE TARGET GROUP.
Now, for those you are still skeptical and under the impression that social media posts should be brief and with a lot of likes and comments, here is the official statement of LinkedIn:
https://www.linkedin.com/blog/engineering/feed/understanding-feed-dwell-time
I hope you have found this information useful. If so, support this article by liking or commenting since those are powerful tools. Even though it is less powerful than the time you have spent reading it 🙂
