Recently, you may see a pattern:
THE FIRST POST ON YOUR FEED – is an organic post that was published by a person you follow or liked and commented on by a person you follow. Rarely, it may be a post from a company page based on the same principles.
THE SECOND POST ON YOUR FEED – is a paid commercial. Either by a company page or its an ambassador.
..and here comes a new thing…
THE THIRD POST ON YOUR FEED – is so called Suggested post.
What’s that?
According to our data, that post is:
- From a private profile or company page you do not follow yet, and in most cases, no one from your social bubble has interacted with you yet.
- It is in English.
- It may be from any region.
- We studied 100 hundred authors of such posts. They were of different professions, some of them were LinkedIn TOP voices while others were almost begginners.
- Many of them were users of LinkedIn premium but that also does not apply to all. Plus LinkedIn explicitly claims that “Other than sponsored content, which is clearly labeled as such, our feed distribution is not influenced by payments from third parties to LinkedIn.”
- Your post may be picked as a Suggested even though other posts of yours were not a success.
Now, in this particular case,e LinkedIn’s Help page regarding this topic is really helpful: (source).
“Within your feed, you may see a Suggested header above posts. These are posts from outside of your network that LinkedIn believes you might find valuable and relevant.
How we select suggested content
We rely on a variety of signals to select content and decide to whom to display such content. Below are some of the influential signals we rely on when selecting this content:
- High quality professionally relevant content: Our goal is to suggest to members content that is professionally relevant and high quality, including content discussing: Professional growth, development, and education; Being inspired at work; Professional products or services; and Education on professional topics (e.g., economics or technology).
- Relevant to all members:Much of the content posted on LinkedIn is relevant and informative for the poster’s network, like updates on a job change. However, this content is not relevant or informative for people outside of the poster’s network, so we try to only serve Suggested content that is valuable and relevant to those outside of the original poster’s network by, for example, ensuring the Suggested content provides context for the topic being discussed and is not overly promotional in nature, and ensuring all aspects of the post (e.g., text, images, video) relate to one another.
- Feedback: We take into account member feedback mechanisms, including disinterest signals and reports on content. We also may integrate LinkedIn’s own feedback signals, including our review of some content to confirm that it is high quality professionally relevant content.
How we deliver Suggested content to you
We deliver members Suggested content to share professionally relevant news and information, and we pull from a pool of content that is created by relying on the above signals. From that pool of content, we also do our best to ensure the Suggested content served to you is relevant to you, using information about you and your activity, including:
- Past interactions (e.g., comments, reactions, time spent) with content on the platform
- Your profile information (e.g., job title, profile location, industry), and
- How likely you are to engage with the content”
Now, these changes in LinkedIn’s feed may truly help you to break out from your social bubble.
On the other hand, being among the selected posts is like winning a lottery. Do not count on it.
Your LinkedIn should be a success even without that.
